LV= Sick Pay Insurance

LV= Sick Pay Insurance

Posted by on Apr 5, 2014 in Blog, Robert Waddilove

Here’s our first YouTube TrueView ad we’ve created, working closely with LV= and Google. We’re very happy with how it’s turned out and hope it succeeds with driving awareness of Sick Pay Insurance by taking this different approach to the audience. Rather than a dry, tepid, maybe even depressing, way to describe what Sick Pay […]

It’s the little things – Time to Change

It’s the little things – Time to Change

Posted by on Jan 21, 2014 in Blog, Robert Waddilove, Video

Led by Mind and Rethink Mental Illness, Time to Change is England’s biggest programme to challenge mental health stigma and discrimination. Mental health problems are common – but nearly nine out of ten people who experience them say they face stigma and discrimination as a result. This can be even worse than the symptoms themselves. […]

Classic Art Animated

Classic Art Animated

Posted by on Jan 17, 2014 in Blog, Robert Waddilove

I noticed this great little animation on some blogs this morning, called B E A U T Y , directed by Rino Stefano Tagliafierro. It reminded me of our own films we have produced for Google’s incredible Art Project. Working with NOMINT, we have now created two films promoting Art Project, and used a variety […]

What we’re looking forward to in 2014

What we’re looking forward to in 2014

Posted by on Jan 10, 2014 in Blog, Robert Waddilove

We were invited by Inkling to be part of their ’2014 Trends, Insights and Happenings’ report and write a few words about what we’re looking forward to in 2014 (relating to our industry, of course!). The report is out today, and you can see it here, it includes insight from 30 people in and around […]

London Fashion Week

London Fashion Week

Posted by on Mar 11, 2013 in Blog, Robert Waddilove, Video, Will Brown

Across the Pond made its London Fashion Week debut, storming onto the scene with two major projects featuring the capital’s best-dressed. First off, we created a trailer for Top Shop’s involvement with LFW, showing how they were using social media, and Google’s products in particular, to reach out to a much larger audience. Called ‘Future […]

Across the Pond presents ‘Rochelle’

Across the Pond presents ‘Rochelle’

Posted by on Dec 6, 2012 in Blog, Esther Raphael, Robert Waddilove

‘Rochelle’ A film for Centrepoint To raise awareness around their mentoring programme, Across the Pond and RSA came together to produce a video for Centrepoint, the charity that gives homeless young people a future. Esther, who is Across the Pond’s Head of Development and a mentor to Rochelle, wanted to bring attention to the importance […]

Google Analytics Wins at Shots Awards 2012!

Google Analytics Wins at Shots Awards 2012!

Posted by on Nov 23, 2012 in Blog, Robert Waddilove, Tom Kilburn

On the 22nd November, Across the Pond were in attendance at the Shots Awards 2012. Our film ‘Google Analytics In Real Life – Online Checkout’ was shortlisted for Best Branded Short of the Year. It was up against some serious competition, including Nike, K-Swiss (love Kenny Powers) and XBOX. We thought it would be cool […]

What we’ve been watching – 8.10.12

What we’ve been watching – 8.10.12

This week we watched some stunning video’s at our creative meeting: A fantastic use of perspective; Grey Economy from Lucas Zanotto on Vimeo. An incredible use of light; Projection mapping live performance art – The Alchemy of Light by a dandypunk from a dandypunk on Vimeo. QUIK from Colin Kennedy on Vimeo. Birth of a […]

What we’ve been watching…

What we’ve been watching…

Posted by on Sep 24, 2012 in Blog, Robert Waddilove, Video

In our weekly creative meeting we watched a great selection of commercials, documentary and animation. First up in this months selection is not strictly a video, but a great interactive website: Then a brilliant music video: Willow – Sweater from Filip Sterckx on Vimeo. Followed by ‘the making of’: Behind the scenes of Willow’s Sweater […]

Samsara

Samsara

Posted by on Sep 2, 2012 in Blog, Robert Waddilove

Cross posted on Robert Waddilove’s blog We managed to get a load of tickets to a screening of ‘Samsara’ at the Curzon Soho this week, so a small group of us went to take a look! SAMSARA Theatrical Trailer from Baraka & Samsara on Vimeo. As you can guess from the trailer, it’s a visual […]